In Australia alone, the use of mobile data creates more than half million tonnes of CO2 every year

To promote Belong’s Carbon Neutral Mobile & Internet network we created the Carbon Thumbprint; a measurement of the carbon emissions created by an individual’s data usage.

My role in the project was to develop an identity design system that was recognisable & flexible enough to work across print, mobile & digital media, while still aligning with Belong’s pre-existing brand design.

Central to this was the development of the development of the “C” Thumbprint device. This visual collision formed the basis of the rest of the iconography creating a unified design language that could be integrated into both the campaign site and the app itself.