Loop Aquaponics System is a closed loop that allows you to grow lush greens, vegetables and proteins sustainably, organically, and easily. Helping to reduce food miles, grocery costs and water use, and dramatically increase your daily quota of fresh, healthy food, and may we also add, joy.

To bring Loop to life, I developed an ambigramatic logotype that instantly communicated the brand’s name & the the system’s function all in one fun logo that formed the basis of a broader identity system.